Working with the Enemy of the People Mark Bernheimer | August 2, 2018 | Interview Tips Want to succeed in your PR campaign? Best to regard reporters as opportunities, not enemies. Read more »»
In Mid-Interview, the Floodgates Break Mark Bernheimer | August 30, 2017 | Blog, Popular Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air? Read more »»
Surprise, You’ve Just Been Quoted! Mark Bernheimer | July 25, 2017 | Blog, Popular What happens when your “No Comment” becomes part of the story? Read more »»