Never Grant an Interview Mark Bernheimer | March 13, 2023 | Media Disaster It’s perfectly fine to dislike reporters and to hate doing interviews. Just try not to let it show. Read more »»
News Conferences Aren’t for Everyone Mark Bernheimer | April 14, 2021 | Media Disaster The police shooting of Duante Wright was a tragedy. The ensuing PR strategy, though perhaps well-intentioned, was a mess. Read more »»
What Should We Say? Mark Bernheimer | June 9, 2020 | Popular Wondering what your brand ought to be saying about racial injustice? Are you sure you should be saying anything at all? Read more »»
Watch, Even if You Don’t Want To Mark Bernheimer | April 24, 2020 | Popular It isn’t easy to watch, but PR pros who tune out COVID-19 news coverage do so at their own professional risk Read more »»
The Accused Actor and the Media Master Mark Bernheimer | February 22, 2019 | Media Master Disgraced actor Jussie Smollett desperately wanted the spotlight. Chicago’s top cop earned it. Read more »»
A President Acosted Mark Bernheimer | November 8, 2018 | Popular The president’s favorite media punching bag punches back. But did it cost Jim Acosta more than his press pass? Read more »»
In Mid-Interview, the Floodgates Break Mark Bernheimer | August 30, 2017 | Blog, Popular Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air? Read more »»
Beating up on CNN Mark Bernheimer | July 4, 2017 | Blog How did “The Most Trusted Name in News” become a presidential punching bag? Read more »»
When Journalism Gets Body-Slammed Mark Bernheimer | May 25, 2017 | Media Disaster Beating up reporters is immoral, anti-democtratic, and symptomatic of a bigger problem. Read more »»
Can I Talk to You Off the Record? Mark Bernheimer | March 7, 2017 | Blog, Popular “Off the Record.” “On Background.” What’s the difference? What’s the problem? Read more »»