I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them.
Tag: media training
Camera Shyness: Fight the Fright
Even celebrities get overwhelmed by the media. Here’s how to avoid that.
Sound Bites Don’t Matter!
The fastest growing interview format makes the art of the sound bite almost obsolete.
Media Training Won’t Save the CDC
The problem isn’t the communicator, it’s the content.
THIS is How to Talk About Vaccines
Most interviews aren’t a matter of life and death. When they are, it’s nice to see them done right.
It Won’t Go Back to the Way it Was
The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad.
Why You Shouldn’t Record Your Interviews
Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters.
Pandemic Paranoia and a Media Master
Media training options in the face of a pandemic, and a “how to” lesson in crisis communications
A TV Guest Gets Vaporized
A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist
Working with the Enemy of the People
Want to succeed in your PR campaign? Best to regard reporters as opportunities, not enemies.
From Terrified Trainee to Media Master
Fear of presenting is the enemy of media communicators. One exceptional media training student found a way around it.
Surprise, You’ve Just Been Quoted!
What happens when your “No Comment” becomes part of the story?
Beating up on CNN
How did “The Most Trusted Name in News” become a presidential punching bag?
Donald Trump Ruined My Clip
Donald Trump has moved world markets and shifted political currents. And now, he has even impacted our media training.
When the Media is the Disaster
In covering the story of a missing jetliner, CNN loses its own way