I Made Another Terrible Video Mark Bernheimer | October 28, 2022 | Media Disaster I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them. Read more »»
Camera Shyness: Fight the Fright Mark Bernheimer | August 24, 2022 | Blog, Interview Tips Even celebrities get overwhelmed by the media. Here’s how to avoid that. Read more »»
Sound Bites Don’t Matter! Mark Bernheimer | June 27, 2022 | Popular The fastest growing interview format makes the art of the sound bite almost obsolete. Read more »»
Media Training Won’t Save the CDC Mark Bernheimer | January 9, 2022 | Popular The problem isn’t the communicator, it’s the content. Read more »»
THIS is How to Talk About Vaccines Mark Bernheimer | August 3, 2021 | Media Master Most interviews aren’t a matter of life and death. When they are, it’s nice to see them done right. Read more »»
It Won’t Go Back to the Way it Was Mark Bernheimer | December 17, 2020 | Popular The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad. Read more »»
Why You Shouldn’t Record Your Interviews Mark Bernheimer | October 22, 2020 | Popular Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters. Read more »»
Pandemic Paranoia and a Media Master Mark Bernheimer | March 6, 2020 | Media Master Media training options in the face of a pandemic, and a “how to” lesson in crisis communications Read more »»
A TV Guest Gets Vaporized Mark Bernheimer | September 12, 2019 | Media Disaster A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist Read more »»
Working with the Enemy of the People Mark Bernheimer | August 2, 2018 | Interview Tips Want to succeed in your PR campaign? Best to regard reporters as opportunities, not enemies. Read more »»
From Terrified Trainee to Media Master Mark Bernheimer | June 26, 2018 | Media Master Fear of presenting is the enemy of media communicators. One exceptional media training student found a way around it. Read more »»
Surprise, You’ve Just Been Quoted! Mark Bernheimer | July 25, 2017 | Blog, Popular What happens when your “No Comment” becomes part of the story? Read more »»
Beating up on CNN Mark Bernheimer | July 4, 2017 | Blog How did “The Most Trusted Name in News” become a presidential punching bag? Read more »»
Donald Trump Ruined My Clip Mark Bernheimer | January 4, 2017 | Blog Donald Trump has moved world markets and shifted political currents. And now, he has even impacted our media training. Read more »»
When the Media is the Disaster Mark Bernheimer | March 17, 2014 | Media Disaster In covering the story of a missing jetliner, CNN loses its own way Read more »»