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Good crisis communications involves owning up to genuine mistakes, and skillfully denying unfair allegations. But be careful…a sloppy denial can do more harm than good.
When a Denial Makes Things Worse
Tag: media training
When Bad Behavior Goes Public
You don’t have to be famous to become infamous. So before you jeopardize your reputation, career, and marriage, consider these helpful tips…
What’s the Point in Pitching?
With the constant drumbeat of news coming out of Washington, what does it take to break through? Or is it even worth trying?
George Stephanopoulos’s Worst Interview
George Stephanopoulos knows how to ask all the tough questions. Too bad he doesn’t know how to answer them.
How to Ruin Somebody Else’s Interview
Thinking of interrupting a client’s interview? Be sure your rescue mission doesn’t end in disaster.
Lloyd Austin Lets Down His Defenses
General Lloyd Austin’s health-related communications strategy was non-existent. But his apology said it all.
I Made Another Terrible Video
I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them.
Camera Shyness: Fight the Fright
Even celebrities get overwhelmed by the media. Here’s how to avoid that.
Sound Bites Don’t Matter!
The fastest growing interview format makes the art of the sound bite almost obsolete.
Media Training Won’t Save the CDC
The problem isn’t the communicator, it’s the content.
THIS is How to Talk About Vaccines
Most interviews aren’t a matter of life and death. When they are, it’s nice to see them done right.
It Won’t Go Back to the Way it Was
The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad.
Why You Shouldn’t Record Your Interviews
Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters.
Pandemic Paranoia and a Media Master
Media training options in the face of a pandemic, and a “how to” lesson in crisis communications
A TV Guest Gets Vaporized
A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist
