General Lloyd Austin’s health-related communications strategy was non-existent. But his apology said it all.
Tag: media training
I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them.
Even celebrities get overwhelmed by the media. Here’s how to avoid that.
The fastest growing interview format makes the art of the sound bite almost obsolete.
The problem isn’t the communicator, it’s the content.
Most interviews aren’t a matter of life and death. When they are, it’s nice to see them done right.
The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad.
Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters.
Media training options in the face of a pandemic, and a “how to” lesson in crisis communications
A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist
Want to succeed in your PR campaign? Best to regard reporters as opportunities, not enemies.
Fear of presenting is the enemy of media communicators. One exceptional media training student found a way around it.
What happens when your “No Comment” becomes part of the story?
How did “The Most Trusted Name in News” become a presidential punching bag?
Donald Trump has moved world markets and shifted political currents. And now, he has even impacted our media training.