The fastest growing interview format makes the art of the sound bite almost obsolete.
Sound Bites Don’t Matter!
Category: Popular
Media Training Won’t Save the CDC
The problem isn’t the communicator, it’s the content.
It Won’t Go Back to the Way it Was
The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad.
Why You Shouldn’t Record Your Interviews
Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters.
What Should We Say?
Wondering what your brand ought to be saying about racial injustice? Are you sure you should be saying anything at all?
Watch, Even if You Don’t Want To
It isn’t easy to watch, but PR pros who tune out COVID-19 news coverage do so at their own professional risk
A President Acosted
The president’s favorite media punching bag punches back. But did it cost Jim Acosta more than his press pass?
15 Ways to Prepare for Media Interviews
Have an interview coming up but no time for media training? Study these tips before you go on the record.
In Mid-Interview, the Floodgates Break
Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air?
Surprise, You’ve Just Been Quoted!
What happens when your “No Comment” becomes part of the story?
When an Airline’s PR Strategy Crashes and Burns
You may not be able to get out in front of a viral video, but you can mitigate the damage. United Airlines made it worse.
Can I Talk to You Off the Record?
“Off the Record.” “On Background.” What’s the difference? What’s the problem?
