Sound Bites Don’t Matter! Mark Bernheimer | June 27, 2022 | Popular The fastest growing interview format makes the art of the sound bite almost obsolete. Read more »»
Media Training Won’t Save the CDC Mark Bernheimer | January 9, 2022 | Popular The problem isn’t the communicator, it’s the content. Read more »»
It Won’t Go Back to the Way it Was Mark Bernheimer | December 17, 2020 | Popular The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad. Read more »»
Why You Shouldn’t Record Your Interviews Mark Bernheimer | October 22, 2020 | Popular Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters. Read more »»
What Should We Say? Mark Bernheimer | June 9, 2020 | Popular Wondering what your brand ought to be saying about racial injustice? Are you sure you should be saying anything at all? Read more »»
Watch, Even if You Don’t Want To Mark Bernheimer | April 24, 2020 | Popular It isn’t easy to watch, but PR pros who tune out COVID-19 news coverage do so at their own professional risk Read more »»
A President Acosted Mark Bernheimer | November 8, 2018 | Popular The president’s favorite media punching bag punches back. But did it cost Jim Acosta more than his press pass? Read more »»
15 Ways to Prepare for Media Interviews Mark Bernheimer | April 23, 2018 | Blog, Interview Tips, Popular Have an interview coming up but no time for media training? Study these tips before you go on the record. Read more »»
In Mid-Interview, the Floodgates Break Mark Bernheimer | August 30, 2017 | Blog, Popular Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air? Read more »»
Surprise, You’ve Just Been Quoted! Mark Bernheimer | July 25, 2017 | Blog, Popular What happens when your “No Comment” becomes part of the story? Read more »»
When an Airline’s PR Strategy Crashes and Burns Mark Bernheimer | April 10, 2017 | Media Disaster, Popular You may not be able to get out in front of a viral video, but you can mitigate the damage. United Airlines made it worse. Read more »»
Can I Talk to You Off the Record? Mark Bernheimer | March 7, 2017 | Blog, Popular “Off the Record.” “On Background.” What’s the difference? What’s the problem? Read more »»