The fastest growing interview format makes the art of the sound bite almost obsolete.
The problem isn’t the communicator, it’s the content.
The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad.
Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters.
Wondering what your brand ought to be saying about racial injustice? Are you sure you should be saying anything at all?
It isn’t easy to watch, but PR pros who tune out COVID-19 news coverage do so at their own professional risk
The president’s favorite media punching bag punches back. But did it cost Jim Acosta more than his press pass?
Have an interview coming up but no time for media training? Study these tips before you go on the record.
Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air?
What happens when your “No Comment” becomes part of the story?
You may not be able to get out in front of a viral video, but you can mitigate the damage. United Airlines made it worse.
“Off the Record.” “On Background.” What’s the difference? What’s the problem?