I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them.
Category: Media Disaster
The police shooting of Duante Wright was a tragedy. The ensuing PR strategy, though perhaps well-intentioned, was a mess.
Everybody thinks they “use their hands too much” when they speak. Almost nobody, except Bill Gates, does.
In which I become a Media Disaster, and try to fix it
A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist
If R. Kelly’s lawyers wanted somebody to manage their client’s growing PR crisis, they definitely picked the wrong guy
A CEO’s wacky brother, a cranky anchor, and a holiday you’ve never heard of make for a cringeworthy media disaster.
When a politician uses profanity on camera, the F-bomb goes off in his own face.
Beating up reporters is immoral, anti-democtratic, and symptomatic of a bigger problem.
You may not be able to get out in front of a viral video, but you can mitigate the damage. United Airlines made it worse.
This one is hard to watch. And given the tragic context in which this interview took place (the deadly Oakland warehouse fire), it seems trite to use the term “Media Disaster.” But suffice it to say this was an interview that probably shouldn’t have happened.
I realize I’m treading into dangerous waters here. In this unbelievably contentious election season, it is probably wishful thinking to assume that I can deliver an edition of Media’s Masters and Disasters featuring controversy over Donald Trump, Bill O’Reilly, and the Fox News Channel without ruffling some reader feathers. But I shall try. The media …
Media trainers and consultants pride themselves on helping their clients navigate the treacherous waters of crisis communications. How ironic when the PR specialist creates the crisis. While it may seem politically incorrect to designate a fellow media trainer as a Media Disaster, it should be noted that the individual in this case, Merrie Spaeth, has …
Is Donald Trump breaking all the rules of media training, or redefining them? Whatever you think of his media style, don’t try to emulate it.
Nothing screams Media Disaster louder than the old “hand over the camera lens” routine. It is a regrettable, counterproductive technique popularized by shady politicians, overzealous –and under-experienced– PR reps, and now, a McDonald’s store manager. And what was the camera crew’s transgression? Were they uncovering the secret ingredients of the Secret Sauce? Exposing what really …