When a Denial Makes Things Worse Mark Bernheimer | April 29, 2026 | Blog, Media Disaster Good crisis communications involves owning up to genuine mistakes, and skillfully denying unfair allegations. But be careful…a sloppy denial can do more harm than good. Read more »»
When Bad Behavior Goes Public Mark Bernheimer | September 9, 2025 | Interview Tips, Media Disaster You don’t have to be famous to become infamous. So before you jeopardize your reputation, career, and marriage, consider these helpful tips… Read more »»
George Stephanopoulos’s Worst Interview Mark Bernheimer | July 10, 2024 | Media Disaster George Stephanopoulos knows how to ask all the tough questions. Too bad he doesn’t know how to answer them. Read more »»
How to Ruin Somebody Else’s Interview Mark Bernheimer | June 13, 2024 | Media Disaster Thinking of interrupting a client’s interview? Be sure your rescue mission doesn’t end in disaster. Read more »»
Never Grant an Interview Mark Bernheimer | March 13, 2023 | Media Disaster It’s perfectly fine to dislike reporters and to hate doing interviews. Just try not to let it show. Read more »»
Ambush at Davos Mark Bernheimer | January 31, 2023 | Media Disaster They’re not real reporters; they just play them on TV. Here’s how to handle them. Read more »»
I Made Another Terrible Video Mark Bernheimer | October 28, 2022 | Media Disaster I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them. Read more »»
News Conferences Aren’t for Everyone Mark Bernheimer | April 14, 2021 | Media Disaster The police shooting of Duante Wright was a tragedy. The ensuing PR strategy, though perhaps well-intentioned, was a mess. Read more »»
Bill Gates: Media Disaster (Hands Down!) Mark Bernheimer | November 24, 2020 | Media Disaster Everybody thinks they “use their hands too much” when they speak. Almost nobody, except Bill Gates, does. Read more »»
Watch My Terrible Video Mark Bernheimer | March 25, 2020 | Media Disaster In which I become a Media Disaster, and try to fix it Read more »»
A TV Guest Gets Vaporized Mark Bernheimer | September 12, 2019 | Media Disaster A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist Read more »»
Who Manages the Crisis Manager? Mark Bernheimer | July 16, 2019 | Media Disaster If R. Kelly’s lawyers wanted somebody to manage their client’s growing PR crisis, they definitely picked the wrong guy Read more »»
Planting the Seeds of a Media Disaster Mark Bernheimer | December 3, 2018 | Media Disaster A CEO’s wacky brother, a cranky anchor, and a holiday you’ve never heard of make for a cringeworthy media disaster. Read more »»
F-Bomb Goes Off During News Conference Mark Bernheimer | August 28, 2018 | Media Disaster When a politician uses profanity on camera, the F-bomb goes off in his own face. Read more »»
When Journalism Gets Body-Slammed Mark Bernheimer | May 25, 2017 | Media Disaster Beating up reporters is immoral, anti-democtratic, and symptomatic of a bigger problem. Read more »»