Category: Blog

What is a Media Trainer?

Mark Bernheimer, Media Training Pro

Media trainers are public relations specialists who help clients prepare for news interviews, podcasts, news conferences, and other communications opportunities. Often former journalists, media trainers are contracted to help communicators understand the finer points of media engagement, anticipate reporter behavior, develop and refine key messaging, and then deliver those messages effectively during interviews. A typical …Keep reading


The Enemy Strikes Back

They’ve been called “the enemy” and their work has been dismissed as “fake news.” Now, it appears, the media has had enough. But should they actually be thanking the president?


Media's Masters & Disasters