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Media trainers are public relations specialists who help clients prepare for news interviews, podcasts, news conferences, and other communications opportunities. Often former journalists, media trainers are contracted to help communicators understand the finer points of media engagement, anticipate reporter behavior, develop and refine key messaging, and then deliver those messages effectively during interviews. A typical …
Even celebrities get overwhelmed by the media. Here’s how to avoid that.
Have an interview coming up but no time for media training? Study these tips before you go on the record.
Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air?
What happens when your “No Comment” becomes part of the story?
How did “The Most Trusted Name in News” become a presidential punching bag?
“Off the Record.” “On Background.” What’s the difference? What’s the problem?
They’ve been called “the enemy” and their work has been dismissed as “fake news.” Now, it appears, the media has had enough. But should they actually be thanking the president?
Donald Trump has moved world markets and shifted political currents. And now, he has even impacted our media training.
