Media's Masters & Disasters

Touchy Touchy!

I can certainly appreciate a “hands-on” PR approach, but this is ridiculous! This one comes from San Francisco, where a residential hospital was accused of misusing it’s “patient gift fund”. A local TV reporter went in to investigate, and encountered a PR rep whose media relations tactics fell somewhere between bizarre, and downright creepy.

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Tiger’s Tale

Finally, Tiger Speaks! But did it do him any good? Is there anything he could have said or done that would have? The fact is, Woods made so many media mistakes from the moment his personal life began to unravel, that today’s 14 minute statement…

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Michael Jackson’s (Spin) Doctor

Important media rule: If you are a doctor whose world famous pop star patient winds up dead, make sure your first public comments have some kind of meaning. That’s a tip Dr. Conrad Murray either never received, or chose to ignore.

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Sully Steals the Show

In the wake of Sarah Palin’s rambling and bewildering resignation speech, the outgoing Alaska governor seemed the obvious choice for a new edition of “Media’s Masters and Disasters”. And a disaster it certainly was. But so many pundits have already commented on this apparent act of political suicide, it seemed a redundant waste of your …Keep reading

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Media's Masters & Disasters