Media's Masters & Disasters

Motor City Meltdown

Full disclosure: When I heard Rocker-turned-activist-turned-media freakshow Ted Nugent was going to appear on CBS This Morning, I put a note in my calendar to review the clip, so certain was I that I would find fodder for a new edition of “Media’s Masters and Disasters.”

I wasn’t disappointed.

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Prosecutor Stands Her Ground With Reporters

It can’t be easy stepping into the middle of the most culturally divisive criminal case in recent U.S. history. But Florida State Attorney Angela Corey changed the trajectory of the case -and the story- when she announced second degree murder charges against George Zimmerman in the death of 17-year-old Trayvon Martin.

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Chris Christie Wins Without Running

It was back in 2010 when New Jersey Governor Chris Christie suggested that only his suicide would convince the media –and perhaps his own supporters– that he really, truly, would not be seeking the presidency in 2012.

Today, the popular Republican is still very much alive, and we also know for certain that he won’t seek higher office in 2012, thanks to a lively news conference that underscored why many wanted him to run in the first place.

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Christine O’Donnell Walks the Walk

Tea Party activist and former congressional candidate Christine O’Donnell appeared on Piers Morgan to promote her new book, in which she admits to making serious media mistakes during her campaign.

It is ironic, then, that she cemented her designation as a Media Disaster in the process.

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Michele Bachmann’s Not-So-Flaky Moment

Given her recent track record, it may be surprising to see the words “Michele Bachmann” and “Media Master” together on the same subject line. But the gaffe-prone Minnesota Congresswoman’s handling of a surprisingly provocative interview with Fox’s Chris Wallace proved she is capable of holding her own.

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Where’s the Beef, Indeed

Effective media messaging is a lot like a good taco: It can’t just be crisp, it also has to have some real meat to it. It should be no surprise, then, that a company in the business of making tacos has gotten their messaging just right.

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Yes, Steve Jobs, We Can Hear You Now

In recent months we’ve seen the way a media master can quickly become a disaster (ahem, Tony Hayward). But it is less common to see things happen the other way around. Today Steve Jobs provided us with just such an example.

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Touchy Touchy!

I can certainly appreciate a “hands-on” PR approach, but this is ridiculous! This one comes from San Francisco, where a residential hospital was accused of misusing it’s “patient gift fund”. A local TV reporter went in to investigate, and encountered a PR rep whose media relations tactics fell somewhere between bizarre, and downright creepy.

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Tiger’s Tale

Finally, Tiger Speaks! But did it do him any good? Is there anything he could have said or done that would have? The fact is, Woods made so many media mistakes from the moment his personal life began to unravel, that today’s 14 minute statement…

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Media's Masters & Disasters

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