Los Angeles 
When a politician uses profanity on camera, the F-bomb goes off in his own face.
F-Bomb Goes Off During News Conference
Working with the Enemy of the People
Want to succeed in your PR campaign? Best to regard reporters as opportunities, not enemies.
From Terrified Trainee to Media Master
Fear of presenting is the enemy of media communicators. One exceptional media training student found a way around it.
15 Ways to Prepare for Media Interviews
Have an interview coming up but no time for media training? Study these tips before you go on the record.
In Mid-Interview, the Floodgates Break
Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air?
Surprise, You’ve Just Been Quoted!
What happens when your “No Comment” becomes part of the story?
Beating up on CNN
How did “The Most Trusted Name in News” become a presidential punching bag?
When Journalism Gets Body-Slammed
Beating up reporters is immoral, anti-democtratic, and symptomatic of a bigger problem.
When an Airline’s PR Strategy Crashes and Burns
You may not be able to get out in front of a viral video, but you can mitigate the damage. United Airlines made it worse.
Can I Talk to You Off the Record?
“Off the Record.” “On Background.” What’s the difference? What’s the problem?
The Enemy Strikes Back
They’ve been called “the enemy” and their work has been dismissed as “fake news.” Now, it appears, the media has had enough. But should they actually be thanking the president?
A Tough Interview out of Oakland
This one is hard to watch. And given the tragic context in which this interview took place (the deadly Oakland warehouse fire), it seems trite to use the term “Media Disaster.” But suffice it to say this was an interview that probably shouldn’t have happened.
Ill-Prepared in the ‘No Spin Zone.’
I realize I’m treading into dangerous waters here. In this unbelievably contentious election season, it is probably wishful thinking to assume that I can deliver an edition of Media’s Masters and Disasters featuring controversy over Donald Trump, Bill O’Reilly, and the Fox News Channel without ruffling some reader feathers. But I shall try. The media …
When the Media Trainer is the Disaster
Media trainers and consultants pride themselves on helping their clients navigate the treacherous waters of crisis communications. How ironic when the PR specialist creates the crisis. While it may seem politically incorrect to designate a fellow media trainer as a Media Disaster, it should be noted that the individual in this case, Merrie Spaeth, has …
McDonald’s Manager: An Egg McMuffin with a Side of Bad PR
Nothing screams Media Disaster louder than the old “hand over the camera lens” routine. It is a regrettable, counterproductive technique popularized by shady politicians, overzealous –and under-experienced– PR reps, and now, a McDonald’s store manager. And what was the camera crew’s transgression? Were they uncovering the secret ingredients of the Secret Sauce? Exposing what really …
