Watch My Terrible Video Mark Bernheimer | March 25, 2020 | Media Disaster In which I become a Media Disaster, and try to fix it Read more »»
Pandemic Paranoia and a Media Master Mark Bernheimer | March 6, 2020 | Media Master Media training options in the face of a pandemic, and a “how to” lesson in crisis communications Read more »»
A TV Guest Gets Vaporized Mark Bernheimer | September 12, 2019 | Media Disaster A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist Read more »»
Who Manages the Crisis Manager? Mark Bernheimer | July 16, 2019 | Media Disaster If R. Kelly’s lawyers wanted somebody to manage their client’s growing PR crisis, they definitely picked the wrong guy Read more »»
The Accused Actor and the Media Master Mark Bernheimer | February 22, 2019 | Media Master Disgraced actor Jussie Smollett desperately wanted the spotlight. Chicago’s top cop earned it. Read more »»
Planting the Seeds of a Media Disaster Mark Bernheimer | December 3, 2018 | Media Disaster A CEO’s wacky brother, a cranky anchor, and a holiday you’ve never heard of make for a cringeworthy media disaster. Read more »»
A President Acosted Mark Bernheimer | November 8, 2018 | Popular The president’s favorite media punching bag punches back. But did it cost Jim Acosta more than his press pass? Read more »»
F-Bomb Goes Off During News Conference Mark Bernheimer | August 28, 2018 | Media Disaster When a politician uses profanity on camera, the F-bomb goes off in his own face. Read more »»
Working with the Enemy of the People Mark Bernheimer | August 2, 2018 | Interview Tips Want to succeed in your PR campaign? Best to regard reporters as opportunities, not enemies. Read more »»
From Terrified Trainee to Media Master Mark Bernheimer | June 26, 2018 | Media Master Fear of presenting is the enemy of media communicators. One exceptional media training student found a way around it. Read more »»
15 Ways to Prepare for Media Interviews Mark Bernheimer | April 23, 2018 | Blog, Interview Tips, Popular Have an interview coming up but no time for media training? Study these tips before you go on the record. Read more »»
In Mid-Interview, the Floodgates Break Mark Bernheimer | August 30, 2017 | Blog, Popular Reporters are supposed to push. But what happens when an interviewee reaches the breaking point, live on the air? Read more »»
Surprise, You’ve Just Been Quoted! Mark Bernheimer | July 25, 2017 | Blog, Popular What happens when your “No Comment” becomes part of the story? Read more »»
Beating up on CNN Mark Bernheimer | July 4, 2017 | Blog How did “The Most Trusted Name in News” become a presidential punching bag? Read more »»
When Journalism Gets Body-Slammed Mark Bernheimer | May 25, 2017 | Media Disaster Beating up reporters is immoral, anti-democtratic, and symptomatic of a bigger problem. Read more »»