Media trainers and consultants pride themselves on helping their clients navigate the treacherous waters of crisis communications. How ironic when the PR specialist creates the crisis. While it may seem politically incorrect to designate a fellow media trainer as a Media Disaster, it should be noted that the individual in this case, Merrie Spaeth, has …
Is Donald Trump breaking all the rules of media training, or redefining them? Whatever you think of his media style, don’t try to emulate it.
Nothing screams Media Disaster louder than the old “hand over the camera lens” routine. It is a regrettable, counterproductive technique popularized by shady politicians, overzealous –and under-experienced– PR reps, and now, a McDonald’s store manager. And what was the camera crew’s transgression? Were they uncovering the secret ingredients of the Secret Sauce? Exposing what really …
This edition of Media’s Masters and Disasters features a petulant interviewee showing great disdain for the media, and it is not Donald Trump. You’re welcome. Instead I call your attention to a young English fashion model/singer/actress by the name of Cara Delevingne, whose shenanigan tolerance seemed to be running dangerously low during a satellite interview …
After his officers are accused of wrongdoing, a police chief goes viral instead of going to the media.
It’s not uncommon to see media disasters on the network news. But what happens when the anchor is the cause?
Brian Williams can’t seem to remember the rather important details of his time spent in a war zone. The result could be devastating for his network, not to mention his career.
Bill Cosby has learned the hard way that there is no way to say “no comment” retroactively.
Every camera is live, every microphone is hot.
It’s a lesson that inexperienced newsmakers and young broadcasters often have to learn the hard way (yours truly was, unfortunately, no exception).
But what excuse is there when a career politician and current Secretary of State forgets (or disregards) this very basic rule?
In covering the story of a missing jetliner, CNN loses its own way
Hollywood producer Michael Bay breaks down right along with his teleprompter
Arapahoe County Sheriff Grayson Robinson showed admirable media skills after a tragic high school shooting.
It’s been my policy to restrict Media’s Masters and Disaters to video examples. But something came across my desk today that forced an exception. It’s a three-line email written, apparently, by a spokesman for the Chief of Police in New Haven, CT.
This edition of Media’s Masters and Disasters features a remarkable video clip and a simple two-part lesson:
1) If you work for a government agency, don’t stonewall the media.
2) If you work for a government agency and you ignore rule #1, be ready for the consequences.
What do you get when you combine a tragic plane crash, a tasteless prank, and a summer intern with too much responsibility? You get a Media Disaster.
Sometimes it takes an entire interview to earn the status of Media Disaster. This time it took five words.