Los Angeles 
The problem isn’t the communicator, it’s the content.
Media Training Won’t Save the CDC
THIS is How to Talk About Vaccines
Most interviews aren’t a matter of life and death. When they are, it’s nice to see them done right.
News Conferences Aren’t for Everyone
The police shooting of Duante Wright was a tragedy. The ensuing PR strategy, though perhaps well-intentioned, was a mess.
It Won’t Go Back to the Way it Was
The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad.
Bill Gates: Media Disaster (Hands Down!)
Everybody thinks they “use their hands too much” when they speak. Almost nobody, except Bill Gates, does.
Why You Shouldn’t Record Your Interviews
Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters.
What Should We Say?
Wondering what your brand ought to be saying about racial injustice? Are you sure you should be saying anything at all?
Watch, Even if You Don’t Want To
It isn’t easy to watch, but PR pros who tune out COVID-19 news coverage do so at their own professional risk
Watch My Terrible Video
In which I become a Media Disaster, and try to fix it
Pandemic Paranoia and a Media Master
Media training options in the face of a pandemic, and a “how to” lesson in crisis communications
A TV Guest Gets Vaporized
A well-prepared -and aggressive- cable news host turns a lobbyist’s media campaign into mist
Who Manages the Crisis Manager?
If R. Kelly’s lawyers wanted somebody to manage their client’s growing PR crisis, they definitely picked the wrong guy
The Accused Actor and the Media Master
Disgraced actor Jussie Smollett desperately wanted the spotlight. Chicago’s top cop earned it.
Planting the Seeds of a Media Disaster
A CEO’s wacky brother, a cranky anchor, and a holiday you’ve never heard of make for a cringeworthy media disaster.
A President Acosted
The president’s favorite media punching bag punches back. But did it cost Jim Acosta more than his press pass?
