Los Angeles 
Good crisis communications involves owning up to genuine mistakes, and skillfully denying unfair allegations. But be careful…a sloppy denial can do more harm than good.
When a Denial Makes Things Worse
When Bad Behavior Goes Public
You don’t have to be famous to become infamous. So before you jeopardize your reputation, career, and marriage, consider these helpful tips…
What’s the Point in Pitching?
With the constant drumbeat of news coming out of Washington, what does it take to break through? Or is it even worth trying?
Here’s Why I Refuse to Critique Trump
Masters and Disasters is now a video series, but I won’t be covering Donald Trump. My reasons may surprise you.
George Stephanopoulos’s Worst Interview
George Stephanopoulos knows how to ask all the tough questions. Too bad he doesn’t know how to answer them.
How to Ruin Somebody Else’s Interview
Thinking of interrupting a client’s interview? Be sure your rescue mission doesn’t end in disaster.
Lloyd Austin Lets Down His Defenses
General Lloyd Austin’s health-related communications strategy was non-existent. But his apology said it all.
Start Thinking About the Unthinkable
Five essential rules if you ever have to communicate about something terrible…
From Panicked Passenger to Media Master
The “Crazy Plane Lady” executes a very sane crisis management strategy.
Never Grant an Interview
It’s perfectly fine to dislike reporters and to hate doing interviews. Just try not to let it show.
Ambush at Davos
They’re not real reporters; they just play them on TV. Here’s how to handle them.
I Made Another Terrible Video
I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them.
Camera Shyness: Fight the Fright
Even celebrities get overwhelmed by the media. Here’s how to avoid that.
What is a Media Trainer?
Media trainers are public relations specialists who help clients prepare for news interviews, podcasts, news conferences, and other communications opportunities. Often former journalists, media trainers are contracted to help communicators understand the finer points of media engagement, anticipate reporter behavior, develop and refine key messaging, and then deliver those messages effectively during interviews. A typical …
Sound Bites Don’t Matter!
The fastest growing interview format makes the art of the sound bite almost obsolete.
