General Lloyd Austin’s health-related communications strategy was non-existent. But his apology said it all.
Five essential rules if you ever have to communicate about something terrible…
The “Crazy Plane Lady” executes a very sane crisis management strategy.
It’s perfectly fine to dislike reporters and to hate doing interviews. Just try not to let it show.
They’re not real reporters; they just play them on TV. Here’s how to handle them.
I demonstrate the top 5 mistakes that ruin a Zoom interview/presentation, and show you how to avoid them.
Even celebrities get overwhelmed by the media. Here’s how to avoid that.
Media trainers are public relations specialists who help clients prepare for news interviews, podcasts, news conferences, and other communications opportunities. Often former journalists, media trainers are contracted to help communicators understand the finer points of media engagement, anticipate reporter behavior, develop and refine key messaging, and then deliver those messages effectively during interviews. A typical …
The fastest growing interview format makes the art of the sound bite almost obsolete.
The problem isn’t the communicator, it’s the content.
Most interviews aren’t a matter of life and death. When they are, it’s nice to see them done right.
The police shooting of Duante Wright was a tragedy. The ensuing PR strategy, though perhaps well-intentioned, was a mess.
The pandemic and recession have forever altered a media landscape that was already in transition. And it isn’t all bad.
Everybody thinks they “use their hands too much” when they speak. Almost nobody, except Bill Gates, does.
Recording your own interview may give you a sense of security, but think twice. Plus, other bad ideas when dealing with reporters.