Los Angeles 
If your PIO is the only one with media training experience, you’re gambling with your department’s reputation. As the go-to media trainer for police and fire departments, MediaWorks has helped dozens of public agencies become more media savvy when every word counts.
We’ll customize a workshop for your entire department or just your core communicators, to help them handle the tough questions during major incidents, avoid common mistakes, and develop a positive, symbiotic relationship with local reporters.
Our media coaching workshops make extensive use of video-recorded roleplay exercises, and include lessons such as:
- How to conduct an effective news conference in the field
- How to manage sensitive information when media pressure rises
- Understanding the protections and limitations of the First Amendment as it applies to journalists
- How to speak in sound bites so your message isn’t paraphrased
- What to do when you are misquoted
- How to manage internal controversies and crisis events that go public
As a well-established media coach for police and fire departments, MediaWorks founder Mark Bernheimer has more than two decades of experience, including:
- Extensive work with police and fire departments in major and midsized municipalities
- Media trainer of record for the Indian Police Chiefs Academy at the BIA
- Guest media trainer at the California Specialized Training Institute
Contact us to receive a customized media training program for your first responders.
