Media Training for Hospital, Pharma, and Life Sciences Communicators
Even with the COVID pandemic receding, medical expertise is a valued commodity for nearly every news outlet. As the only boutique media training agency with a focus on healthcare, we’ve spent decades helping doctors and other healthcare communicators make their messaging resonate.
Our expansive messaging expertise includes issues such as:
- COVID-19 surges and other community health concerns
- Healthcare reform and implications for patients
- Medical errors
- Physician and nursing shortages
- Union actions
- Medical breakthroughs
- New drug applications, approvals, and rejections
- FDA committee testimony
- Sentinel events and crises
Our healthcare clients report a transformative training experience, providing them with:
- Laser-focused media messaging appropriate for trade, business, and/or consumer media
- Enhanced abilities to predict the needs, objectives, and behavior of medical reporters and bloggers
- Physician and researcher spokespersons who can communicate effectively with lay audiences, not just peers
- CEOs and administrators who understand the criteria reporters use in choosing whether to cover a story
- Qualified, articulate subject matter experts who provide ongoing resources for the local media
