Media Training for Hospital, Pharma, and Life Sciences Communicators
The healthcare environment may be changing, but the need for clear, targeted, message-oriented communication never does. We’ve helped many of the nation’s major hospitals, healthcare systems, and biotech/pharma companies cut through the clutter with profoundly successful media strategies and training.
MediaWorks’ healthcare clients have called upon us to help them navigate the following actual media events:
- Healthcare reform and implications for patients
- Medical errors
- Epidemics and community health alerts
- Labor issues including nursing shortages and strikes
- Medical breakthroughs
- New drug applications, approvals, and rejections
- FDA committee testimony
- Active shooter on hospital campus
Our healthcare clients report a transformative training experience, providing them with:
- Laser-focused media messaging appropriate for trade and/or consumer media
- Enhanced abilities to predict the needs, objectives, and behavior of medical reporters and bloggers
- Physician and researcher spokespersons who can communicate effectively with lay audiences, not just peers
- CEOs and administrators who understand the criteria reporters use in choosing whether to cover a story
- Qualified, articulate subject matter experts who provide ongoing resources for the local media
