Health Care Media Training

The health care environment may be changing, but the need for clear, targeted, message-oriented communication never does. We’ve helped many of the nation’s major hospitals, health care systems, and biotech/pharma companies cut through the clutter with profoundly successful media strategies and training.

MediaWorks’ healthcare clients have called upon us to help them navigate the following actual media events:

• Health care reform and implications for patients
• Medical errors
• Epidemics and community health alerts
• Labor issues including nursing shortages and strikes
• Medical breakthroughs
• New drug applications, approvals, and rejections
• FDA committee testimony
• Active shooter on hospital campus

Our healthcare clients report a transformative training experience, providing them with:

• Laser-focused media messaging appropriate for trade and/or consumer media
• Enhanced abilities to predict the needs, objectives, and behavior of medical reporters and bloggers
• Physician and researcher spokespersons who can communicate effectively with lay audiences, not just peers
• CEOs and Administrators who understand the criteria reporters use in choosing whether to cover a story
• Qualified, articulate subject matter experts who provide ongoing resources for the local media