The healthcare environment may be changing, but the need for clear, targeted, message-oriented communication never does. We’ve helped many of the nation’s major hospitals, healthcare systems, and biotech/pharma companies cut through the clutter with profoundly successful media strategies.

MediaWorks’ healthcare clients have called upon us to help them navigate the following actual media events:

  • Healthcare reform and implications for patients
  • Medical errors
  • Epidemics and community health alerts
  • Labor issues including nursing shortages and strikes
  • Medical breakthroughs
  • New drug applications, approvals, and rejections
  • FDA committee testimony
  • Active shooter on hospital campus

Our healthcare clients report a transformative training experience, providing them with:

  • Laser-focused media messaging appropriate for trade and/or consumer media
  • Enhanced abilities to predict the needs, objectives, and behavior of medical reporters and bloggers
  • Physician and researcher spokespersons who can communicate effectively with lay audiences, not just peers
  • CEOs and Administrators who understand the criteria reporters use in choosing whether to cover a story
  • Qualified, articulate subject matter experts who provide ongoing resources for the local media

Mark, I’ve never known a media consultant who works so successfully with doctors and hospital executives. Our physicians raved about your training. Marie ConnellSt. Joseph Hospital

We interviewed several companies before determining that MediaWorks Resource Group was the best fit for our media training needs. Physicians, nurses and administrators at Childrens Hospital Los Angeles are often called upon as experts by the media, and it's important that they represent our young patients and their families in a professional, yet sensitive manner. Mark, you help us do just that. Steve RutledgeChildren's Hospital Los Angeles

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