When it comes to the media, the only thing that hasn’t changed is the need to be prepared. MediaWorks Resource Group provides industry-leading communications and media training for clients representing all sectors. Led by a CNN veteran with more than a decade of media training expertise, we specialize in customized and highly practical strategies. Our solutions are designed to educate and empower, whether media coverage is your top priority, your darkest fear, or something in between.

  • Doing a Skype interview? Don't stare at the interviewer on your monitor, or you will appear to be looking down. Look right into camera.
  • IRS, AP phone scandal, Banghazi, healthcare rollout woes. Obama's 2nd term has become an exercise in (multiple) crisis management.
  • I'm often asked how to "practice" after media training. Try speaking in sound bites for a day, or deliver messages in front of a mirror.
  • With bombing suspect in custody, media no longer in "breaking news" mode and must face new challenge: pronouncing his name correctly.
  • Reporters have rediscovered a great way to drum up drama: Ask friends/family of suspects to "send a message in case they are watching."
  • What's the worst thing that can happen in a live TV news interview? Well, there's this: http://t.co/hur5V83Mc5
  • Accused bomber's Uncle's furious news conference ("Turn yourself in and ask for forgiveness!") a reporter's dream.
  • Media being very careful to avoid jumping to conclusions regarding #bostonmarathon, but VP Joe Biden immediately labels it a "bomb."
  • What to do with your hands during an interview? Use them! 60-80% of a message comes from non-verbal cues.

Training and Consulting for a Modern Media Age

Quotes and Sound Bites Perfected

Hyper-Realistic On-Camera Drills

Sound Strategies for Reporterless Communication

Crisis Navigation Messaging

Expert Coaching for Do-it-Yourself Media